5 stars
4.7 / 5 Rated ( 3628+ reviews )

Vivienne | Floral Maxi Dress


$109.95 $44.95 Save Today $65
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  • Easy 60-Day Returns
  • Buy 2 Save 10%  |  Buy 3+ Save 15%
Colour: Floral
Size: S
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THE 70 YEAR SALE UPDATE: Due to high order volume, stock is running low. If you can still press 'Add to Cart', the item is still available.


Vivienne is pure sultry elegance. Intoxicating, luxurious and absolutely captivating.

Featuring a dramatic plunging halter neckline with open back design and body-hugging silhouette, Vivienne showcases exquisite black floral lace over nude lining that creates mesmerizing depth and texture. The floor-length column sculpts every curve while the intricate lace detailing adds romantic allure and the sheer elements bring seductive sophistication with timeless glamour.

Model is 170 cm and wears size M.

Limited edition — let Vivienne bring lace luxury to your wardrobe while she graces our collection. 🌹

Reese Witherspoon reesewitherspoon Verified badge and over 57,000+ others already wear The Rowan Daughters

60-Day Money-Back Guarantee

Every piece from The Rowan Daughters carries the care of four generations.
We truly believe you’ll feel that same love in every detail. But if it’s not quite right, our 60-day money-back guarantee ensures you’re always treated like family.

Here's What Our Customers Say

Excellent

4.7

/ 5

Based on 3,268 verified reviews

High-quality products at fair prices. I’m so glad I discovered this store and will definitely be ordering again soon. High-quality products at fair prices. I’m so glad I discovered this store and will definitely be ordering again soon. High-quality products at fair prices. I’m so glad I discovered this store and will definitely be ordering again soon.

Customer service was quick and super friendly. My order arrived faster than expected, and the quality is outstanding. Highly recommended! Customer service was quick and super friendly. My order arrived faster than expected, and the quality is outstanding. Highly recommended! Customer service was quick and super friendly. My order arrived faster than expected, and the quality is outstanding. Highly recommended!

The website is easy to use, ordering was simple, and delivery was quick. The products look exactly as described. I’ll gladly order again! The website is easy to use, ordering was simple, and delivery was quick. The products look exactly as described. I’ll gladly order again! The website is easy to use, ordering was simple, and delivery was quick. The products look exactly as described. I’ll gladly order again!

Returning my order for a different size was quick and hassle-free. The boutique made the process so smooth—I’m very impressed. Returning my order for a different size was quick and hassle-free. The boutique made the process so smooth—I’m very impressed. Returning my order for a different size was quick and hassle-free. The boutique made the process so smooth—I’m very impressed.

The material feels so premium, and the stitching is flawless. I’ve been disappointed with online buys before, but not this time! The material feels so premium, and the stitching is flawless. I’ve been disappointed with online buys before, but not this time! The material feels so premium, and the stitching is flawless. I’ve been disappointed with online buys before, but not this time!

The packaging was absolutely beautiful, and the materials feel premium. You can really see the attention to detail in every  The packaging was absolutely beautiful, and the materials feel premium. You can really see the attention to detail in every  The packaging was absolutely beautiful, and the materials feel premium. You can really see the attention to detail in every 

The clothes fit perfectly and are very comfortable. Thanks to the size chart, finding the right size was so easy. I’ll definitely be shopping here again! The clothes fit perfectly and are very comfortable. Thanks to the size chart, finding the right size was so easy. I’ll definitely be shopping here again! The clothes fit perfectly and are very comfortable. Thanks to the size chart, finding the right size was so easy. I’ll definitely be shopping here again!

I was nervous about the fit, but everything fits perfectly and looks even better in person. The size guide was spot-on! Amazing Quality. I was nervous about the fit, but everything fits perfectly and looks even better in person. The size guide was spot-on! Amazing Quality. I was nervous about the fit, but everything fits perfectly and looks even better in person. The size guide was spot-on! Amazing Quality.

I ordered for a special event, and the shipping was very prompt! Everything arrived in perfect condition. Thanks Edith! I ordered for a special event, and the shipping was very prompt! Everything arrived in perfect condition. Thanks Edith! I ordered for a special event, and the shipping was very prompt! Everything arrived in perfect condition. Thanks Edith!

A Story Worth Celebrating

When a national lifestyle publication reached out to profile The Rowan Daughters, they weren't expecting what they found.

Not a boutique fighting to survive. A family preparing to celebrate.

Founded in 1956 by a grandmother who believed women deserved to feel beautiful without ever being uncomfortable, The Rowan Daughters has now passed through four generations of hands — each one carrying the same idea forward, each one adding something of her own.

Seventy years. The same Charleston address. The same belief.

"Most businesses this old are remembered," the editors wrote. "This one is still alive — and still full."

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