In 1956, Margaret's grandmother sat at her kitchen table and made the first dress for her daughters.

Four generations and 70 years later, thanks to women like you, the youngest Rowan daughter is getting ready to carry this boutique into its next chapter.

This year, we celebrate 70 years. To thank you for keeping this little Charleston boutique alive, we're offering 70% off our entire collection.

70 years. 70% off.

You only turn 70 once — so this sale will not happen again.

BUY 2 → EXTRA 10% OFF

BUY 3 → EXTRA 15% OFF

BUY 4+ → EXTRA 20% OFF

Limited pieces. Once sold out, they won't return.

Discounts are automatically applied at checkout.