5 stars
4.7 / 5 Rated ( 3628+ reviews )

The Rowan Daughters™ Signature Midi Dress


$219.95 $64.95 Save Today $155
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  • Easy 60-Day Returns
  • Buy 2 Save 10%  |  Buy 3+ Save 15%
Color: Zara - Reef
Size: S
Last items
Only 7 left in stock.
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THE 70 YEAR SALE UPDATE: Due to high order volume, stock is running low. If you can still press 'Add to Cart', the item is still available.


Your Effortless Everyday Essential

Our Signature Midi Dress Collection is crafted to make everyday dressing effortless while keeping you stylishly comfortable. Made from lightweight, breathable fabric with a flattering relaxed silhouette, each design brings its own unique print — from romantic florals and bold geometrics to nature-inspired patterns and delicate embroidery. Whether you're heading to brunch, strolling along the beach, or layering up for a casual evening, these dresses deliver a polished yet carefree look you'll reach for again and again.

Why Our Customers Love Our Signature Midi Dress:

  • All-Day Breezy Comfort – Lightweight, airy fabric keeps you cool and comfortable from morning to night.
  • Flattering on Every Shape – The relaxed silhouette drapes beautifully without clinging, for an easy, flattering fit.
  • Beautiful Unique Prints – From romantic florals and boho botanicals to bold geometric patterns, each design brings its own signature style.
  • Versatile for Any Occasion – Wrinkle-friendly and effortlessly chic — perfect for dressing up or keeping it casual.

Specifications:

  • Fabric: Lightweight and breathable
  • Fit: Relaxed silhouette
  • Length: Midi
  • Details: Sleeveless, unique print per design, wrinkle-friendly
  • Care: Machine wash cold, hang or lay flat to dry
Reese Witherspoon reesewitherspoon Verified badge and over 57,000+ others already wear The Rowan Daughters

60-Day Money-Back Guarantee

Every piece from The Rowan Daughters carries the care of four generations.
We truly believe you’ll feel that same love in every detail. But if it’s not quite right, our 60-day money-back guarantee ensures you’re always treated like family.

Here's What Our Customers Say

Excellent

4.7

/ 5

Based on 3,268 verified reviews

High-quality products at fair prices. I’m so glad I discovered this store and will definitely be ordering again soon. High-quality products at fair prices. I’m so glad I discovered this store and will definitely be ordering again soon. High-quality products at fair prices. I’m so glad I discovered this store and will definitely be ordering again soon.

Customer service was quick and super friendly. My order arrived faster than expected, and the quality is outstanding. Highly recommended! Customer service was quick and super friendly. My order arrived faster than expected, and the quality is outstanding. Highly recommended! Customer service was quick and super friendly. My order arrived faster than expected, and the quality is outstanding. Highly recommended!

The website is easy to use, ordering was simple, and delivery was quick. The products look exactly as described. I’ll gladly order again! The website is easy to use, ordering was simple, and delivery was quick. The products look exactly as described. I’ll gladly order again! The website is easy to use, ordering was simple, and delivery was quick. The products look exactly as described. I’ll gladly order again!

Returning my order for a different size was quick and hassle-free. The boutique made the process so smooth—I’m very impressed. Returning my order for a different size was quick and hassle-free. The boutique made the process so smooth—I’m very impressed. Returning my order for a different size was quick and hassle-free. The boutique made the process so smooth—I’m very impressed.

The material feels so premium, and the stitching is flawless. I’ve been disappointed with online buys before, but not this time! The material feels so premium, and the stitching is flawless. I’ve been disappointed with online buys before, but not this time! The material feels so premium, and the stitching is flawless. I’ve been disappointed with online buys before, but not this time!

The packaging was absolutely beautiful, and the materials feel premium. You can really see the attention to detail in every  The packaging was absolutely beautiful, and the materials feel premium. You can really see the attention to detail in every  The packaging was absolutely beautiful, and the materials feel premium. You can really see the attention to detail in every 

The clothes fit perfectly and are very comfortable. Thanks to the size chart, finding the right size was so easy. I’ll definitely be shopping here again! The clothes fit perfectly and are very comfortable. Thanks to the size chart, finding the right size was so easy. I’ll definitely be shopping here again! The clothes fit perfectly and are very comfortable. Thanks to the size chart, finding the right size was so easy. I’ll definitely be shopping here again!

I was nervous about the fit, but everything fits perfectly and looks even better in person. The size guide was spot-on! Amazing Quality. I was nervous about the fit, but everything fits perfectly and looks even better in person. The size guide was spot-on! Amazing Quality. I was nervous about the fit, but everything fits perfectly and looks even better in person. The size guide was spot-on! Amazing Quality.

I ordered for a special event, and the shipping was very prompt! Everything arrived in perfect condition. Thanks Edith! I ordered for a special event, and the shipping was very prompt! Everything arrived in perfect condition. Thanks Edith! I ordered for a special event, and the shipping was very prompt! Everything arrived in perfect condition. Thanks Edith!

A Story Worth Celebrating

When a national lifestyle publication reached out to profile The Rowan Daughters, they weren't expecting what they found.

Not a boutique fighting to survive. A family preparing to celebrate.

Founded in 1956 by a grandmother who believed women deserved to feel beautiful without ever being uncomfortable, The Rowan Daughters has now passed through four generations of hands — each one carrying the same idea forward, each one adding something of her own.

Seventy years. The same Charleston address. The same belief.

"Most businesses this old are remembered," the editors wrote. "This one is still alive — and still full."

FAQ

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