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THE 70 YEAR SALE UPDATE: Due to high order volume, stock is running low. If you can still press 'Add to Cart', the item is still available.
Embrace your playful side with the Elara | Midnight Allure, a dress that effortlessly combines elegance and sensuality. Its delicate adjustable tie straps and square neckline provide a modern silhouette, while the lace details and side cut-outs add a subtly bold touch. The stretch fabric and maxi cut ensure absolute comfort and a perfect fit.
An ideal choice for a chic evening or a bold look. Order now and shine with playful elegance!
At The Rowan Daughters, we believe that caring for you goes far beyond the perfect fit, it’s the heart of who we are.
Whether you’re seeking sizing advice, tracking an order, or need assistance with a return, our friendly team is always here for you.
We treat every customer like family with patience, honesty, and attention to detail.
📩 We’d love to hear from you:
Reach us anytime at support@therowandaughters.com — we’ll make sure your experience is as beautiful as your purchase.
We ship through a secure premium delivery network with full tracking, so you can follow your order every step of the way and expect a smooth, dependable arrival.
Shipping is currently complimentary on all orders. No minimums and no hidden fees.
We also prioritise environmentally responsible shipping practices whenever possible.
Not satisfied? Money back!
We stand 100% behind our products, which is why we offer a satisfaction guarantee: once you have received the product, you can easily return it.
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and over 57,000+ others already wear
The Rowan Daughters
60-Day Money-Back Guarantee
Every piece from The Rowan Daughters carries the care of four generations.
We truly believe you’ll feel that same love in every detail. But if it’s not quite right, our 60-day money-back guarantee ensures you’re always treated like family.
Based on 3,268 verified reviews
A Story Worth Celebrating
When a national lifestyle publication reached out to profile The Rowan Daughters, they weren't expecting what they found.
Not a boutique fighting to survive. A family preparing to celebrate.
Founded in 1956 by a grandmother who believed women deserved to feel beautiful without ever being uncomfortable, The Rowan Daughters has now passed through four generations of hands — each one carrying the same idea forward, each one adding something of her own.
Seventy years. The same Charleston address. The same belief.
"Most businesses this old are remembered," the editors wrote. "This one is still alive — and still full."
Yes, we offer free premium shipping because we value you as a customer and want to provide you with the best service.
Yes, you can return your order within 60 days of receiving it — even during our Revival Sale.
You can pay safely and securely with the following payment methods: Credit Card, Visa, Mastercard, American Express, Apple Pay, Google Pay, Maestro, Shop Pay and more.
You can track your order by entering the tracking number you received from us on the "TRACK YOUR ORDER" page. Once you’ve entered the number and clicked "TRACK," you will see the status of your order.
Yes, once you've placed your order, a confirmation will be sent to your email inbox. If you don’t see it, feel free to reach out to our customer service team, we’re happy to help you right away.
Email: support@therowandaughters.com
No problem. Simply email us at: support@therowandaughters.com as soon as you realise and we'll get that fixed.
